If you’re a manufacturer, you know that sales, marketing, and service effectiveness will make or break you in today’s global economy. That’s why many of you are turning to customer relationship management (CRM) solutions to create the competitive advantage you seek. Microsoft Dynamics® CRM can create the following possibilities within your manufacturing company:
- Efficiently manage your complex relationships—including partners, direct and indirect sales channels, distributors, retailers, and service providers. By centralizing complete customer information, you can help customer service representatives respond to and resolve issues faster.
- Gain cross-organizational insights and automate processes to drive a consistent customer service experience and boost productivity. Microsoft Dynamics CRM also helps eliminate manual data entry, significantly reducing errors. In addition, Microsoft Dynamics CRM provides sales and service employees with the mobile capabilities they need when working in the field.
- Quickly develop and deploy enterprise applications that streamline and optimize the manufacturing process using the xRM framework. Microsoft Dynamics CRM works as a natural extension of the Microsoft Office Outlook® messaging and collaboration client, helping to drive user adoption.
As manufacturing companies continue to fight increasing customer turnover and higher costs for acquiring and serving customers, they look toward solutions that can support the sales cycle and customer service functions without adding complexity. Microsoft Dynamics CRM provides a cost-effective way to meet these challenges.
By Alexandra Gonzalez, PANGEA Business Solutions