It often seems like each sales person has their own unique way of collecting and storing important customer data. Although specialty software, fancy spreadsheets, and detailed files seem like a safe way to organize important details, you can’t see a consistent or detailed view of your customer relationships or track marketing effectiveness when each person on your team is using a different method. Get everyone on the same page with a technology that can strengthen customer relationships, as well as provide the insight you need to drive growth.
Microsoft Dynamics® CRM is a comprehensive customer relationship management (CRM) software that will encourage consistency and collaboration throughout your entire sales team. You can import data from other sources into Microsoft Dynamics CRM and eliminate duplications or redundant data. Once data is safely imported into this single software solution, you can begin to track activities as well as gain valuable insight with your customer data and marketing activities.
Track each prospect and customer touch point in Microsoft Dynamics CRM. Automatically score leads so that sales representatives can respond to the most promising leads first, and automatically assign leads to the staff most qualified to respond. Improve the rapidness and consistency of response so that each prospect receives pertinent information about the products or services you offer. Once prospects turn into loyal customers, build a detailed case history that you can use to observe buying trends. Using the predictive analytic functionality built-in Microsoft Dynamics CRM, you will be able to anticipate your customer needs before they call you, providing a whole new level of customer service.
Create and release customized marketing campaigns faster and easier than ever before. Mail Merge capabilities will quickly release mass emails to targeted prospects or customers, saving you time and money by fine-tuning marketing efforts. Track marketing responses, including responses from Internet landing pages, and use that data to determine which marketing efforts yield better results, and which efforts to avoid in the future.
With the right tool, your sales team can turn more leads into sales, streamline marketing efforts, and improve customer service. Optimize collaboration throughout your entire sales team by connecting them with the right CRM software – Microsoft Dynamics CRM. Contact PANGEA Business Solutions for more ideas on optimizing customer data collection with Microsoft Dynamics CRM.
By Alexandra Gonzalez with PANGEA Business Solutions, Microsoft Dynamics Partner out of Florida