Marketing teams love the sound of Microsoft Dynamics® CRM 2011 because it simply makes their lives easier! Marketing functionality is a big part of Microsoft Dynamics CRM and really has been since the beginning. After all, sales and lead generation are a direct result of your marketing teams so it’s only natural marketing functionality is built into your CRM system.
Marketing lists, dashboards, and workflow automation are the newest features added to Microsoft Dynamics CRM 2011 and are making lives even easier for marketing teams around the world:
- Marketing Lists- Lists make it possible for marketers to target their campaigns by filtering contacts or accounts by certain criteria. If a marketer repeats or follows up regularly with a certain target audience, these marketing lists in Microsoft Dynamics CRM are a huge time saver.
- Dashboards- Tracking the effectiveness of marketing campaigns ensures a successful business. Budget is spent in the right places and the marketing team is able to make efficient choices based on the information available to them. Dashboards in Microsoft Dynamics CRM make this type of insight available in a quick and easy-to-read, real-time view.
- Workflow Automation- Workflows give marketing and sales employees a process to follow based on previously determined best practices to increase the productivity and efficiency of an organization. For example, workflow automation in Microsoft Dynamics CRM allows you to qualify a lead by answering default questions.
By Alexandra Gonzalez with PANGEA Business Solutions, Microsoft Dynamics CRM and ERP Partner out of Florida